Everyone of us are literally bombarded with ads from the minute we rollover and grab our cellphone to the minute we put it down at night. It's a fact, most people sleep with their cellphone by their side. Consequently, they are bombarded with advertisements on a daily bases. Therefore if you are going to spend money on ads, it is important to spend your money on advertisements that have the highest chance of winning rather than wasting money on ads that don't pull. In this article you will discover the 7 secrets to achieving success with billboards.

The first secret is to keep it simple.  We've all heard the expression KISS, but what does it mean exactly and how can you apply it to your billboards?

1. Simplicity is a very important rule of design. People often overlook this because it seems so simple. But the truth is that a clean, crisp, non-cluttered ad will outperform a cluttered, hard to read one. Think about it for a minute. When someone sees a billboard going down the highway, they may only see your ad for a split second. Your job is to grab their attention and have them perceive what your product or service is about with a glance.
2. Focusing on a benefit will help your product sell. You can talk about what you can do or what the customer might get from your product. For example, if you own restaurant and have a popular dish, you want to show the dish, not list all the ingredients. Let their imagination run with what it tastes like, put your logo and list the directions, up 1 mile on the right.
3. In advertising, people try to be different. This is good. To do this, you must think outside of the box. Some ads work best because they are so different from other ads. In your ad, find one part that is unique and emphasize it.
4. People like some colors better than others. The color of your ads can make a big difference. People's eyes are drawn to red and yellow before any other colors. Yellow backgrounds with black text is the most effective color combination. Each culture has different meanings for each color, but it is important to design an ad that will appeal to your target market and tell them something about what you want them to know about the product or service you're advertising. Try using colors that will accompany your message in the best way possible.
5. Know your audience and what your objective is?
   First, you need to know who you want to reach. What type of people would be attracted to your product or service? What is most important to them and how can you convey it to them in less than 5 words? Understanding these key principles will help you launch a successful ad campaign.
6. People always want help with things and are always looking for easier ways to do things. You can make your ads helpful by telling them about a problem that people have. Start with a question that will let your product be the answer to that problem. Here are some examples of questions you could use on your advertisement: "Is your cold keeping you up all night?" or "Do you need a vacation?"
7.  Give your ads something that will make it memorable. You can use something simple such as, Empire Carpet's "Empire today, carpet tomorrow?" or, Wendy's "Where's the beef?" from the 80s, or the more recent Verizon "Can you hear me now?" commercials. The trick is to make it stand out in their mind so your ad will be memorable.
8.  This article would be no good without a bonus tip. The bonus tip is to tie it all together. Make sure everything flows together using words, images, slogans or anything else that make sense when used together to deliver a clear and concise message to the reader. If your viewers have to ask what your ad has to do with your product than you will not be effective.

We hope you found this information to be helpful. At Keller Outdoor Advertising, our team can help you put together an effective marketing campaign to drive in customers and make your phone ring. Contact us for a Free Consultation or request a quote by hitting the button below.