Billboard Advertising Basics
Follow these tips for the most optimal experience with your billboard.
About Our Billboards
Many people in the US have to drive a long way to work, school, picking up kids and other places. We spend a lot of time in our car. On average, each person spends more than 20 hours per week and travels more than 200 miles on a typical work week. I am telling you this because it means that we get plenty of time to see billboards advertising all sorts of things.
Ads on the side of the road might make you want to buy something. When I see ads, I feel like buying things. Most people look at these ads and more than a third of them think about buying something from an ad they see every time they pass one.
7 Secrets to Billboard Success
Everyone of us are literally bombarded with ads from the minute we rollover and grab our cellphone to the minute we put it down at night. It's a fact, most people sleep with their cellphone by their side. Consequently, they are bombarded with advertisements on a daily bases. Therefore if you are going to spend money on ads, it is important to spend your money on advertisements that have the highest chance of winning rather than wasting money on ads that don't pull. In this article you will discover the 7 secrets to achieving success with billboards.
Outdoor advertisements should be clear and to the point. Use only one idea that you want people to know. You can use billboards, transit ads, and airport ads to get people somewhere or tell them what they should do. Pack information onto your billboard but keep it simple so you get a better response. Your audience is mobile so they will only see the advertisement for four-five seconds
If you would like help putting together a winning ad for your business, contact Keller's Outdoor Advertising today by clicking the button below or calling us at 888-632-8802.